Museum of Discovery - Total Cumulative Participation
Desired Result: Above Target
Analysis of Performance
In Q4, the museum hosted 24,664 visits across general admissions, member visits, and group visits. Of this total, 36% of visits were free or reduced cost through the museum's Discovery for All program.
FCMoD's total admission fell below our target of 120,000. This admission projection was based on previous trends in admission, however, 2024 did not follow the consistent increase in admission seen between 2020 - 2023. Staff have worked to create more accurate projections for 2025 and will coordinate across internal teams to ensure all participation is accounted for.
Metric Definition
The total number visits and participation at the Museum of Discovery.
Why Is This Important?
This metric provides an indication of the diversity and popularity of our cultural programs. Offering a wide range of popular programs is a hallmark of successful operation.
City Organization Impact on Performance
High – Cultural Services directly influences this metric by developing and offering a diverse and wide-ranging variety of programs that appeal to the community. Participation numbers are also influenced through marketing and outreach. Cultural Services also directly influences the amount of programs offered at the Museum of Discovery by creating programs that interest the community on a variety of levels.
Benchmark Information
FCMoD is a unique blend of hands-on and artifact based experiences that feature scientific concepts and historical/cultural content. While we have not been able to identify museums with a similar blending of content to benchmark, we with continue to look for benchmarks within the museum community.