Museum of Discovery - Total Cumulative Participation

Desired Result:  Above Target

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Analysis of Performance

In Q2’19, FCMoD welcomed 31,481 visitors, with a peak day of 1,294 visitors on 4/12/19. During Q2’19, the museum welcomed 4,534 students (14% of total visitation), 14,453 youth ages 3-18 (46%) and 3,880 children aged 0-2 (12%). While the museum welcomed visitors from 42 states and 3 countries during Q2’19, Coloradoans represented 83% of all visitation, with Larimer County residents representing 65% of these visits and City of Fort Collins citizens alone 51% of all visitation to FCMoD in this period.

Metric Definition
The total number visits and participation at the Museum of Discovery.
Why Is This Important?
This metric provides an indication of the diversity and popularity of our cultural programs.  Offering a wide range of popular programs is a hallmark of successful operation.
City Organization Impact on Performance

High – Cultural Services directly influences this metric by developing and offering a diverse and wide-ranging variety of programs that appeal to the community. Participation numbers are also influenced through marketing and outreach. Cultural Services also directly influences the amount of programs offered at the Museum of Discovery by creating programs that interest the community on a variety of levels.

Benchmark Information
FCMoD is a unique blend of hands-on and artifact based experiences that feature scientific concepts and historical/cultural content. While we have not been able to identify museums with a similar blending of content to benchmark, we with continue to look for benchmarks within the museum community.