Museum of Discovery - Total Cumulative Participation

Desired Result:  Above Target

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Analysis of Performance

In Q3’19, FCMoD welcomed 27,827 visitors, with a peak day of 925 visitors on 9/14/2019. During Q3’19, the museum welcomed 1,694 students (6% of total visitation), and 2,973 children aged 0-2 (11%) FCMoD exceeded its Q3’19 target by 16%. While the museum welcomed visitors from 45 states and 6 countries during Q3’19, Coloradoans represented 79% of all visitation, with Larimer County residents representing 64% of these visits and City of Fort Collins citizens alone comprising 50% of all visitation to FCMoD in this period.

Metric Definition
The total number visits and participation at the Museum of Discovery.
Why Is This Important?
This metric provides an indication of the diversity and popularity of our cultural programs.  Offering a wide range of popular programs is a hallmark of successful operation.
City Organization Impact on Performance

High – Cultural Services directly influences this metric by developing and offering a diverse and wide-ranging variety of programs that appeal to the community. Participation numbers are also influenced through marketing and outreach. Cultural Services also directly influences the amount of programs offered at the Museum of Discovery by creating programs that interest the community on a variety of levels.

Benchmark Information
FCMoD is a unique blend of hands-on and artifact based experiences that feature scientific concepts and historical/cultural content. While we have not been able to identify museums with a similar blending of content to benchmark, we with continue to look for benchmarks within the museum community.